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The History of Little Golden Books

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** the early 1940s, the average children’s book cost between $2 and $3, which would be the equivalent of about $38 to $50 today

** Georges Duplaix approached Simon and Schuster with an idea: make children's books cheaper, colorful, and simple.

** Little Golden Books were a quarter! ($4.20 in 2021 money.)

** released a dozen titles in the fall of 1942

** The Poky Little Puppy would go on to be the best selling children's book of the 20th century

** Who was the first brand to enter in a partnership with Little Golden Books? You guessed it! Disney! (in 1944)


What is your favorite Little Golden Book? Mine is



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